Module 1 · Digital selling and the buyer's journey6 of 7 steps completeKnowledge checkDigital selling and the buyer's journey1. A buyer has already researched your product online before the first call. What is the most valuable thing you can offer?A complete presentation of your product range.Help clarifying their problem, risks and how to compare approaches.A discount for deciding quickly.Links to the same pages they already read.2. Which statement about business buying groups is most accurate?One person usually makes the decision alone.Purchasing is always the most important stakeholder.Several people are involved, each with a different question about the decision.Stakeholders only matter once a proposal is sent.3. During evaluation, specialists want to check whether your solution fits their environment. What is usually the best interaction?A structured working session with those specialists on their questions.A generic company presentation to everyone.An email with your price list.Waiting until they contact you.4. Which is the strongest next step?"Let's stay in touch.""I'll send some information.""Call me when you are ready.""You'll share the current process by Thursday; we'll review two options together on Monday."Submit answersNeed a hint? Ask innovategrow can point you to the relevant lesson without giving away the answer.PreviousNext
