Free · Self-paced · Interactive
Digital Sales Masterclass
Four practical modules to improve how you sell, meet and present online.
About 75–90 minutes in total
Self-paced preview
This is an introductory learning edition. Tailored programmes for your team can be discussed separately.
Buyers now research, compare and decide largely online. This course gives you a practical way to plan opportunities, run better virtual meetings, use social networks responsibly and present value on screen. Each module has three short lessons, a scenario, a worksheet and a short knowledge check.
What you will be able to do
- Map how a buying group researches and decides, and choose the right interaction for each stage.
- Prepare, run and follow up a virtual customer meeting that ends with agreed next steps.
- Build professional credibility online and write personalised outreach that earns a conversation.
- Structure an online presentation around the customer's situation and evidence of value.
Modules
Module 1
Digital selling and the buyer's journey
How buyers research and decide remotely, who is involved, and how to choose the right interaction at each stage.
Digital selling and the buyer's journeyModule 2
Better virtual customer meetings
Prepare with a clear objective and agenda, run discovery that involves every stakeholder, and end with agreed actions.
Better virtual customer meetingsModule 3
Practical social selling
Build professional credibility online, research and engage thoughtfully, and write personalised outreach that leads to a useful conversation.
Practical social sellingModule 4
Presenting value online
Structure presentations around the customer's situation, explain value with evidence, keep people involved and agree next steps.
Presenting value online
Confidence self-assessment
Final assessment
12 questions across all four modules. Pass mark 80%. You can retry as often as you like.
Completion means all four modules completed and the final assessment passed.
Final assessment