Inbound Marketing
Buyers find suppliers through search, social media and recommendations, and expect relevant help at every stage. We help marketing and sales teams work together across the whole customer journey — from attracting the right prospects to turning satisfied customers into promoters.
Who it helps
Marketing and sales teams who want to:
- Generate more relevant leads rather than simply more contacts.
- Stop marketing and sales working in separate silos.
- Stay present and helpful while prospects research on their own.
- Focus effort on the accounts that matter most.
What we work on
Marketing and sales alignment
Agree shared definitions, responsibilities and hand-offs so leads are followed up and both teams work towards the same results.
Lead generation and nurturing
Attract qualified prospects with content that addresses their real problems, and nurture them with relevant follow-up until they are ready to talk.
Content across the customer journey
Plan useful content for each stage — attract, convert, close and delight — based on the questions your customers actually ask.
Account-based marketing
Coordinate marketing and sales around selected target accounts with messages tailored to the people in them.
Value propositions and automation
Define value propositions for your ideal customers, and use marketing automation where it genuinely helps follow-up and measurement.
How an engagement can work
- — We look at how your customers buy and how marketing and sales currently work together.
- — Programmes are designed for marketing and salespeople, simple to integrate into daily work, and customised to your team's priorities.
- — Teams apply the concepts to their own campaigns and accounts, with follow-up to review results.